Publovers Aspley

Needs/Issues

Publovers Aspley felt that their old brand (Luckystar Tavern) had not made any impact in the marketplace and wanted to rebrand. They needed to design a logo around their Publovers concept and then use this for Business Cards, Letterheads, Menus, Signage, Stubby Coolers, Posters etc. Naturally, Chris wanted to set up for the changeover as soon as possible.

Solution/Outcome

We started with 3 very different logo designs to help Chris and the team narrow down a direction they wanted to go. Once they had chosen a general look, we further refined this until they were happy with the final logo. We then used this to design all of his print material and organised for the printing of it. We also designed the main signage so that Chris could pass it onto the signage company he was already working witrh.